Zip World Press Release Header

Zip World

Zip World is a thrilling adventure company based in the UK, offering adrenaline-pumping experiences.

Founded in 2013, the company is renowned for its world-class zip lines, treetop adventures, and underground cavern experiences. Zip World’s focus on delivering unforgettable experiences that inspire and excite, shows their dedication to providing customers with the best in adventure tourism. The Viewpoint video system and purpose-built wearable cameras has allowed them to uphold this message by effortlessly integrating guest videos across ten of their high-octane rides.

“Viewpoint came on our radar a couple of years ago,” says Sean Taylor, Founder & President of Zip World, “and what I do like about Viewpoint first of all is the quality of the offer, and the flexibility of how we use it on different products. We’ve got zipline products, underground products, coasters, drops, swings etc and it just lends itself really easily for our products.”

- Sean Taylor, Founder and President of Zip World Group

INSTALLATION HIGHLIGHTS

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    20 video systems

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    10 different rides

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    4 different mount types

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    Intro & outro clips on every video

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    Outdoor cube placement

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    4 sites across Wales, UK

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    Approx. 1000 cameras

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    Pre- and post sale opportunities

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    Highlight reels for on site promotion

“It’s been seamless moving from one video provider to Viewpoint, we haven’t lost any days of customer experiences from a video revenue perspective and the team have really bought into it.”

- Mark Pennington, Group Commercial Business Manager of Zip World Group

Experiences

Velocity

Zipline

Velocity

Fforest Coaster

Alpine Coaster

Forest Coaster

Quarry Karts

Mountain Carts

Quarry Carts

Caverns

Via Ferrata

Caverns

Skyride

Giant Swing

Skyride

Plummet

Drop Tower

Plummet

Aero Explorer

Zip Ride

Aero Explorer

Pheonix

Zip Line

Phoenix

Tower Coaster

Alpine Coaster

Tower Coaster

Titan

Zip Line

Titan

“It doesn’t require any additional staff because it’s such a simple product. The customers love their videos, for how fast they receive the footage. You receive it in seconds, because once you dock the camera, it spits out a receipt for you and it’s ready to watch!”

- Jess Hughes, Adventure Team Leader
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RESULTS

In their first month after implementation, Zip World recorded over 32,000 videos with an average conversion rate of 39% across all ten activities. Selling 55% of their videos through unlock codes before the experience and 45% through the video landing page after the customer’s experience.

“Commercially, we are up 20-30% from what we were doing with our previous video provider. The proof is in the pudding really!”

- Sean Taylor, Founder and President of Zip World Group

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